In this project I decided to take a new fresh look at the case of comfort.dk that I had been looking at in a former project. My motivation for this was that I had a feeling that the work in the former project only was solving the symptoms of a much a larger and more important issue.
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Strategy for Change
Case Study
During this project I among others worked with the following aspects:
- Information Ecology
- Rhetoric
- Knowledge Organization
- Categorization
- Implications for the implementations of a strategyThe Task
This project is a continuation of a miniproject on the 7th semester at the information architecture study. My motivation for this was that I had a feeling that the results of the evaluation just had served as an attempt to solve the symptoms of a much larger and more important issue.
Apart from this problem I also decided to use this assignment to define my own standpoint of view within the field. In particular I wanted to know if my primary focus was at the end users or the decision makers.
Qualifications
The work with this assignment made me realize the importance of looking at the overall business strategy in any information architecture project. It is important to establish a coherence between the web strategies and the business strategies. It is not possible to make a website without considering this aspect if the website should be effective. It is also important to be aware that the optimal solution might be to develop both web- and business strategies.
Apart from this the work in this project made me realize that my natural approach to such an assignment would always be to on the end users. I therefore realized that I have to do this in a way that the decision makers can accept. During this project I therefore also realized that the development of a strategy is a very strong tool for me as an information architect to do this. It allows me to present my beliefs and discoveries in a way that is easy for the decision makers to relate and respond to while also providing them with a guide for how they can execute the strategy. This in particular also mean that I have to be more aware of the issues that decision makers are facing and make sure that I take these into account.
Results
The result of this project was that I made a thorough description of the issue that resided within the underlying strategy and that I developed concrete suggestions for how a new sustainable strategy for the website could be and how the agency maintaining the website could approach the strategy.
